DATA DRIVEN, TECHNOLOGY LED  ·  FOR E-COMMERCE

CTO as a Service for E‑Commerce Optimization, Automation, and Scale.

Sunbek gives growing Shopify and Magento brands the strategic leadership and hands-on execution of an experienced CTO — connecting your platforms, automating operations with AI, fixing your data, and resolving critical issues — without building a full internal technology department.

FOCUS  E-COMMERCE ONLY
SUPPORT  24/7 ON WHATSAPP
APPROACH  PROFIT, NOT HYPE
TRUSTED BY UNDEROUTFIT Freshhoods POLOGIZE
// SOUND FAMILIAR?

Your stack grew.
Nobody owns it.

Most growing e-commerce brands don't have a technology problem — they have an ownership problem. Every tool has a vendor. No one has the whole picture.

[✗]Technology decisions feel like guesswork — every vendor says their tool is the answer.
[✗]Too many disconnected apps, unreliable integrations, and data that never quite syncs.
[✗]Tracking and attribution you can't trust, so reports get debated instead of used.
[✗]Manual work eating hours across marketing, catalog, support, and operations.
[✗]Technical incidents that quietly burn revenue while everyone points at someone else.
[✗]Real interest in AI — but no practical, measurable plan to actually implement it.

Sunbek exists to fix exactly this: one accountable technology owner across your entire commerce operation.

// CTO AS A SERVICE — HOW IT WORKS

Senior technology leadership, plugged into your business.

Not an agency handing you tickets. A dedicated CTO who joins your leadership conversations, owns your roadmap, manages your vendors, and is accountable for outcomes. Here's the operating loop:

STEP_01

Discover

Full audit of your stack, integrations, data flows, tracking, subscriptions, and manual processes. We map what you have and what it costs you.

STEP_02

Prioritize

A clear roadmap ranked by revenue impact, cost, and risk — with quick wins first and a 30/60/90-day plan you can hold us to.

STEP_03

Implement

Hands-on execution: integrations, automations, AI workflows, migrations, and vendor oversight. We build, or we manage those who do.

STEP_04

Measure

Every project ships with a number attached — time saved, errors reduced, cost lowered, or revenue improved. No vanity dashboards.

STEP_05

Optimize

Monthly strategy reviews, KPI monitoring, proactive risk flags, and a continuous-improvement backlog that never goes stale.

[i]
You also get the unglamorous-but-critical stuff: build-vs-buy decisions, technology budgeting, cost optimization, project governance, and honest translation between business stakeholders and technical teams.
// WHAT WE DO

The full commerce stack. One owner.

From marketing pixel to warehouse label — strategy and execution across every system that touches your revenue.

[ 01 ]

CTO as a Service

Technology strategy, roadmaps, architecture, platform and vendor selection, budgeting, and delivery governance — accountable leadership integrated into your business.

  • strategy
  • roadmaps
  • vendor oversight
  • build-vs-buy
[ 02 ]

AI Integration & Automation

Practical AI wired into your real workflows: support triage, catalog enrichment, reporting assistants, content pipelines — with human approval controls and measured ROI.

  • ai readiness
  • custom integrations
  • governance
  • roi tracking
[ 03 ]

Platform Integrations & Architecture

Shopify and Magento integrations, APIs, webhooks, middleware, order and inventory sync, error handling, monitoring, and legacy migrations that don't break at 2am.

  • shopify
  • magento
  • apis & webhooks
  • monitoring
[ 04 ]

Data, Analytics & Attribution

Tracking architecture, server-side events, data-quality audits, profit and LTV dashboards, marketing attribution, and anomaly alerts. Better decisions — not more dashboards.

  • server-side tracking
  • klaviyo / elevar
  • profit reporting
  • alerts
[ 05 ]

Experience & Conversion Optimization

Storefront performance, intelligent cataloging, search and filtering, A/B testing programs, checkout evaluation, and personalization — a continuous optimization loop.

  • cro & a/b testing
  • site speed
  • search / algolia
  • merchandising
[ 06 ]

Incident Response & Reliability

Rapid triage when the storefront, integrations, or automations break — revenue-impact assessment, vendor escalation, root-cause analysis, and proactive monitoring after.

  • rapid triage
  • root cause
  • monitoring
  • continuity
// AI, WITHOUT THE HYPE

AI that ships to production — not to a slide deck.

We don't start with the model. We start with a measurable business opportunity, then select and integrate the right technology — with human approval gates and monitoring built in from day one.

01 →

Find the opportunity

AI-readiness assessment and workflow discovery: where are hours, errors, and margin actually leaking?

02 →

Integrate it into real workflows

Custom AI wired into Shopify, Klaviyo, Gorgias, and your back office — not a chatbot bolted on the side.

03 →

Keep humans in control

Approval and quality controls, monitoring, and governance so AI output meets your brand's standard.

04 →

Measure it or kill it

Every automation reports time saved, errors reduced, cost lowered, or revenue improved. If it doesn't move a number, it goes.

support triage & routingproduct-data enrichmentcatalog taggingsearch & discoverymarketing content workflowsreporting assistantsinternal knowledge assistantsops summaries & alerts
// PORTFOLIO — SOLUTIONS WE'VE SHIPPED

Built, shipped, measured.

Not slideware — systems and products running in production for real e-commerce brands, each with a number attached.

// WHAT CLIENTS SAY

Trusted by operators who've seen the alternative.

"

Before Sunbek, our technology decisions felt like guessing games. Now we make informed decisions about our stack — we finally feel in control.

Felix LeshnoUNDEROUTFIT
"

Technical incidents used to mean hours of paralysis. Sunbek's response speed turned them into minor disruptions. A true lifeline for our e-commerce business.

Gil GreenFRESHHOODS
"

Sunbek gave us a roadmap in a tech wilderness — finally, real direction and alignment between our business goals and our technology.

David MészölyPOLOGIZE
// FAQ

Questions, answered straight.

What exactly is CTO-as-a-Service?+
You get an experienced e-commerce CTO embedded in your business — owning technology strategy, the roadmap, vendor decisions, and delivery — at a fraction of the cost of a full-time executive hire. We join your leadership conversations and we're accountable for outcomes, not billable hours.
We already have developers / an agency. Where do you fit?+
Perfect — we don't replace them, we direct them. Most of our clients have capable developers and agencies but no one owning the overall architecture, priorities, and quality. We become the strategic layer: setting the roadmap, reviewing work, managing vendors, and making sure everything connects.
How does the 24/7 WhatsApp support actually work?+
Every client gets a direct WhatsApp line to our team, backed by proactive monitoring on your storefront, integrations, and automations. When something breaks — day or night — you message us and an engineer who knows your stack responds. Most incidents we catch before you even notice.
Is AI integration actually practical, or is this hype?+
We start with a measurable business opportunity — hours wasted, errors made, margin lost — and only then choose the technology. Every AI workflow ships with human approval controls and a measured result: time saved, errors reduced, cost lowered, or revenue improved. If it doesn't move a number, we kill it.
Which platforms do you work with?+
We work daily with Shopify, Magento, Klaviyo, Elevar, Gorgias, Recharge, ShipStation, and Algolia — plus the long tail of apps, APIs, and internal tools that make up a real commerce stack. If it has an API, we've probably integrated something like it.
How do we start?+
With a free consultation, followed by an e-commerce technology audit: a full review of your stack, integrations, tracking, subscriptions, and manual processes — delivered as a prioritized roadmap with quick wins and a 30/60/90-day plan. You'll know exactly where you stand before committing to anything ongoing.

Stop guessing. Get a CTO.

Book a free consultation. We'll look at your stack, tell you honestly what's costing you money, and show you exactly what we'd fix first.

BOOK A FREE 30-MINUTE CONSULTATION — PICK A SLOT