Author Archives: sunbek

Marketing Campaign Optimization by Profit

A prominent e-commerce retailer achieved a 17% increase in profit by shifting from traditional ROI to profit-focused marketing campaign optimization. By considering factors like product margins, shipping costs, and CPA, they reduced wasted ad spend by 10%, enabling smarter, more confident marketing investments. … Read More

Salesforce to Gorgias: Streamlining Support and Cutting Costs

A fashion company burdened by Salesforce’s complexity transitioned to Gorgias, unifying support across their brands on Shopify and Magento. This strategic move streamlined operations and resulted in a yearly cost reduction of $100,000, enhancing efficiency and customer support. … Read More